JEDDAH, 22 November 2006 — The National Commercial Bank has launched the Kingdom’s first VIP Dealing Services Center for its Saudi women customers. The center, the Kingdom’s first exclusively for women, offers customers an opportunity to trade stocks in a luxurious environment equipped with state of the art technology. Clients are required to have a minimum of SR1 million in their portfolios in order to take advantage of the services.
“Given that the number of Saudi females who trade in the stock market has significantly increased, we wanted to create a center where women could trade in a comfortable atmosphere, utilizing the latest technology,” said Nouf Al-Nowisser, VIP Dealing Services Center manager. “The center which provides personalized services with a variety of resources is a meeting point for our VIP customers.”
Located in Al-Andalus Street behind Casper and Gambini’s Restaurant, the center features a luxurious lounge, providing women with trading facilities and the capability of trading stocks in local, regional, and international markets in a relaxed and stress-free atmosphere. Qualified private dealers and highly trained staff are available in the center to support and assist any VIP customers with inquiries. The center is equipped with swipe-card technology which allows customers to place deals with brokers over the phone with automatic customer identification and authentication. In addition, the center is equipped with an Intranet trading facility using alahlitadawul.com. The center also has rooms offering the chance to trade privately or conference rooms where groups of friends and families can exchange stocks, knowledge, ideas and experiences with one another.
“The new VIP Dealing Services Center attests to the bank’s continued commitment to providing superior service and innovative banking solutions that utilize the latest technology technology and electronic channels,” said Al-Nowisser. The center also provides weekly reports and analysis of markets and companies so that clients can make informed decisions. “I expect that NCB will open more such branches,” she said. “Newcomers to the market have less awareness about companies and trading and they are the most affected by the current fall. Those who have been in the market a long time and been through the previous drops have learned their lesson and know to stay put. More women are investing long-term,” she added.