JEDDAH, 5 February 2007 — BMG Financial Advisors, a leading provider of financial services in the Kingdom, closed last week the initial phase for raising capital for the development of the Dubai Wellness Center (DWC) which will be located on a plot of land measuring 974,000 square feet in Phase II of the Dubai Healthcare City. The Dubai Wellness Center will be developed with Duke University Health System and Partners Healthcare System and will provide prevention, medical spa and weight management programs.
The AED1 billion WorldCare Wellness Center will offer wellness programs modeled and designed after the award winning Duke Diet and Fitness program, the most respected and effective weight loss program in the United States.
Basil Al-Ghalayini, CEO of BMG, stated that “BMG was drawn to this project for its uniqueness, and its international flavor as well as its healthy financial model based on feasibility studies conducted by AC Neilson and KPMG.” One of the components of the Wellness Center is a 300-room five-star hotel and that alone can generate favorable returns based on its location in Dubai, a city with one of the highest occupancy rates in the world. BMG was successful in attracting a select group of investors to this project including Siraj Capital, Gulf Investment Corporation, Al-Ahlia Investments and Mohamed Naghi.
Nasser Menhall, CEO of WorldCare Limited, the developer of the Wellness Center, said “we believe our center will serve the needs of the region for scientifically based programs to improve their health before the onset of serious diseases. We are confident we will play an important role in reversing the growth of diseases caused by the region’s lifestyles.”
The land acquired in Dubai Healthcare City has already appreciated by 50 percent since the option was taken on it. This already makes the project ahead in terms of its returns. The hotel along with all the wellness facilities will comply with the Islamic way of life. Moreover the project financing also is Islamically structured where the bulk of it comes from private equity and the remaining from Sukuk. BMG will start the second phase of the fund raising in June after which the preliminary designs and plans would be completed.
The Wellness Center also features an advanced diagnostic and check-up program, and will incorporate the latest scientific breakthroughs, including genetic screening, to determine predisposition to future diseases.
Dr. Muhadditha Al-Hashimi, CEO of Dubai Healthcare City, said “we are excited and privileged to welcome WorldCare Limited, and its partners Duke University Health System and Partners HealthCare System as part of the Dubai HealthCare City’s Phase II development.” Molly O’Neill, vice chancellor of Integrated Planning with Duke University Health System, said “we are pleased to bring Duke’s renowned “immersion” approach to lifestyle change to Dubai, through the WorldCare Wellness Center. This innovative program will offer a unique opportunity for people seeking lasting changes in their lives to join us for two to four weeks or longer to experience healthful eating and safe exercise. This experience is combined with an intensive program of individual health assessments and treatment sessions, group classes, and activities that reinforce the adoption of healthy lifestyle strategies.”
Jay Pieper, vice president for Treasury and Corporate Affaires at Partners HealthCare System, said “with the latest technology and personalized testing, a new model of care will be offered at The Dubai Wellness Center to support longer and healthier lives. Partners HealthCare System is committed to advancing global health at all levels — international, institutional, individual.” The WorldCare Wellness Center will include a 400-room five star hotel, prevention and screening program, medical spa, and weight management program, as well as three restaurants specializing in healthy cuisine.
With over 80 percent of the GCC adult population suffering from sedentary diseases such as diabetes, hypertension, high cholesterol, smoking-related illnesses and obesity, this center will target a large segment of the population in the GCC, Arab world, and Europe.

