NEW anti-aging creams are now available on the market. Until recently, skincare products were divided between organic products and advanced anti-aging creams. The first claim to be nothing but moisturizers and the latter appeal to women who want their beauty creams to benefit from the latest scientific technology. Now, a third kind of anti-aging creams has appeared on the market. It combines natural ingredients with the most advanced skincare research. The word ‘natural’ has undoubtedly been overused and grossly misused for marketing purposes. How many so-called natural products are in fact laced with unnatural ingredientsB then not all that is natural is good and not all that is synthetic is bad.
These new natural skincare products, a veritable hybrid of science and nature, are more high-tech and their results more visible. A number of these new anti-aging creams use argan oil. Argan oil has been used for centuries by Moroccan women because of its extraordinary moisturizing properties. State-of-the-art laboratories using the latest technology mix argan oil with vitamins, antioxidants, peptides and amino acids to produce a moisturizing face cream with cell-rejuvenating properties.
Vanilla planifolia is yet another star ingredient used in these new hybrid face creams. This plant, originally from Madagascar, was known to indigenous women for its anti aging properties. A novel technique called ‘stripping’ isolates key molecules. As a result, these natural ingredients are purer and more concentrated than the ingredients extracted in the traditional way. The result is a super natural cream with excellent hydrating properties which are immediately visible.
Concerned customers nowadays read carefully their beauty products labels looking for parabens and sodium lauryl sulfate. Parabens are preservatives which help prevent microbial contamination. Although it has still not been proved that parabens cause cancer, their safety record is being scrutinized. Well known luxury skincare brands are no longer using parabens and are replacing them with natural preservatives such as Japanese honeysuckle and grapefruit extracts.
Sodium lauryl sulfate is a common detergent found in most shampoos because it produces a lot of lather. The truth is that one does not need a lot of lather to get the hair clean. Hair specialists all recommend the use of a good shampoo. A cheap shampoo can strip and dehydrate the hair whereas a premium shampoo will cleanse in a gentler manner with less devastation to the hair.
Just as with skincare products, a new wave of hair care products has recently appeared on the market. For a long time, women felt that an expensive shampoo or conditioner was not worth the money. This is no longer the case. Some women are now ready to buy expensive hair products made with natural ingredients and the most advanced technology as long as they deliver noticeable results.
One of these star products is a ground-breaking conditioner launched by the French hair dresser, Frederic Fekkai. Luxuriously packaged, this hair conditioner is left on the hair overnight. Light-weight, it dries immediately and does not wet the hair. When you wash your hair the next morning, the results are visibly impressive. This ‘overnight hair repair‘ conditioner is made with ‘ceramides’ derived from wheat and rice protein and provide patch repair technology by attaching themselves to damaged areas only. The ceramides penetrate the hair and work from the inside out while every other product on the market works from the outside in.
Another exclusive brand of organic hair products created by Gabriella Just, a German natural health and beauty expert, uses plants extracts and cold-pressed plant oils harvested from her organic farm at the foot of the Bavarian mountains. She farms according to bio-dynamic principles, following the rhythm of the moon. Ingredients have more potency when they are harvested at the right time in the moon’s cycle.
This new range of expensive natural skincare and hair care products using the latest technology claim visible results. Their commercial success is closely linked to how well they perform. Women are now more cautious. They read the labels and look for results especially when they are paying a premium price.