RIYADH, 1 November 2007 — Etihad Etisalat (Mobily) yesterday revised prices of its innovative mobile broadband Internet packages and instituted an upward billing cap on other packages.
According to the revisions made public Tuesday, customers who subscribed to low usage 5 megabyte and 20 megabyte bundles will be upgraded to 30 MB and 100 MB bundles respectively, but continue to pay the same SR10 and SR25 monthly subscriptions.
Customers on high-usage 1 gigabyte and 5 gigabyte packages will no longer have to worry about shocking extra usage bills, as Mobily has now instituted an upward ceiling of SR500.
Additional usage is charged at SR2 per megabyte above bundled data.
Once a customer reaches the SR500 cap, his 1 GB or 5 GB bundle is not disconnected, rather can continue to connect to the Internet at no additional charge.
The new prices follow the upgrade of mobile broadband Internet speeds to 7.2 megabits/second some two weeks ago.
Mobily claims to be a pioneer in the mobile broadband Internet market segment and became one of few operators in the world to launch an unlimited bundle for SR350 in mid-May of this year.
To crown its thrust into the broadband Internet market, Mobily signed a memorandum of understanding worth SR1.5 billion with Bayanat Al-Oula, one of two licensed infrastructure providers, to acquire the latter’s shares.
The acquisition will allow Mobily to go beyond its current high-speed downlink packet access (HSDPA) based mobile broadband Internet products and offer other services based on WiMAX, a wireless technology that allows customers to do away for the need of a fixed line, Mobily said in a statement.