SABB and Dnata Saudi Travel Agency have entered into a strategic alliance to offer exclusive privileges and special offers to SABB customers. As part of this initiative, SABB Premier, Al-Imtiaz, and credit card customers will have access to express service counters at all Dnata Travel offices across the Kingdom. Dnata Travel will also offer a dedicated 24 hours call center service for SABB customers, who will enjoy tailor made, exclusive travel services with priority handling. Nabil Al-Hoshan, SABB’s general manager, personal financial services, said: “The customer always comes first at SABB and we believe strongly that our responsibilities toward them go beyond providing them with first class banking services. “Travel for business or pleasure is an important part of many customers’ lives and our alliance with Dnata Travel aims make the whole travel experience easier, faster and more convenient for them. Mohammed Mosaid, GM, Dnata Saudi Travel Agency, said: “Like SABB, Dnata Travel’s growth and reputation has been built on delivering world class service to our customers. We are delighted to be allied with an organization that shares and mirrors our vision.”
Samsung's New 70-Inch TV
United Matbouli Group (UMG), the Kingdom’s sole distributor of Samsung Electronics Co. Ltd. introduced the “World’s Largest” 70-inch commercially available full high-definition LCD TV at a press conference at the Jeddah Hilton yesterday. The new 70-inch LCD TV boasts Samsung’s very best image enhancement technologies and employs new light-emitting diode (LED) backlight technology instead of the conventional cold cathode fluorescent lamp (CCFL) version. Moreover, Samsung’s unique local dimming technology enables the LED backlight to be turned off in dark image areas, delivering a path breaking dynamic contrast ratio of 500,000:1. At the same time, power consumption is lowered by as much as fifty percent, Samsung’s senior executives said. Additionally, Samsung’s LED scanning eliminates the flicker and ghosting problems associated with large-screen LCD TVs. “We at UMG are pleased to introduce the worlds largest 70” Full-HD LCD TV with innovative ‘Local dimming’ technology in Saudi Arabia, keeping in line with the ever increasing demand from our consumers to deliver the best in viewing technologies,” said Mohammad Asad Ali, Senior AV product manager, UMG, Saudi Arabia, “Samsung will continue to strengthen its LCD TV leadership by enhancing Full-HD and large screen LCD TV range.” The new TV also boasts high-gloss, “piano black” bezel and titanium chrome trim that accentuate the elegance and sophistication. The dual hidden speakers and rear woofer deliver the rich sound quality to match the larger-than-life on-screen images.
Sunbulah Honey Honored
Dr. Hashim Abdulla Yamani, minister of commerce and industry and chairman of the board of directors of Saudi Arabian Standards Organization (SASO), awarded Al-Shefa honey, one of Al-Sunbulah Group products, for completing 10 years of high quality trademark. Sami Kurdi, general manager of Al- Sunbulah group, said: “We are very happy to get this honor which proves our superiority in presenting the best and are always engaged in further enhancing the quality standard of our products.” He added: “We always guarantee that our products match the SASO specifications.” Al-Sunbula group is one of the biggest and oldest Saudi companies that was founded in 1980. It produces a wide variety of food products with the Al-Sunbula trademark including pastries, frozen vegetables and meat products.
Salsa Jeans Outlets Open
Salsa jeans, a European brand “identified with both high quality and the perfect fit,” has opened two stores — at the Al-Hayat and Granada Malls in Riyadh. Equally comfortable when worn by both men and women, Salsa jeans bring the very latest in European contemporary chic to the Kingdom. “The jeans are made from the finest denim, strengthened and then dyed to the perfect indigo blue. To ensure the ultimate fit, throughout the garment’s life, Salsa jeans are pre-shrunk and the fibers compressed before being cut in Salsa’s characteristic youthful style,” Pierre Moussa, Azadea’s marketing manager, said. Originally a winner in Portugal and Spain, Salsa has, since starting as a family business in 1987, spread all over Europe and Asia, and now the Middle East; in partnership with leading fashion retailer Azadea Group. Salsa is already bestseller in Kuwait, Qatar, Oman and the UAE. “We believe in bringing the best to the malls of the Kingdom and allowing our discerning customers a wide freedom of choice.” Azadea will soon be introducing its full range of international brands across the Kingdom including Prenatal and Sunglass Hut, at outlets in Riyadh, Jeddah and Alkhobar.
Amex-Memac Ogilvy
American Express (Saudi Arabia) Ltd. (ASAL) has announced its final choice of Memac Ogilvy PR to manage its corporate communications, providing comprehensive solutions of public relations and media relations services and consultancy in the Kingdom. This comes as a culmination of a winning proposal pitched by Memac Ogilvy among a number of competing agencies in July 2007. As a leading player in the global industry of credit cards and within a consistent focus on external communication and integration of public relations strategies and media vision worldwide, Amex (Saudi Arabia) Ltd. aims to further promote its brand’s excellence and establish greater presence, as it represents one of the largest and most developed markets in the region. Priyan Attygalle, CEO, Amex (Saudi Arabia) Ltd., said: “With an increasing focus on this region, American Express is witnessing an unprecedented success especially in the Saudi market. George Laham, country MD, Memac Ogilvy Saudi Arabia, said: “Ogilvy’s relationship with American Express goes on firmly established with a history of more than 50 years of prolific multi-faceted collaboration around the world. We were greatly heartened by Amex Saudi Arabia’s accession to our portfolio of prestigious clients in the Kingdom.” Sami El Natour, head of marketing & PR at Amex (Saudi Arabia) Ltd., said: “A subtle PR and media strategy that meets the special needs of every market highlights one of the major challenges facing the business sector today.”

