DUBAI, 9 January 2008 — Dubai Infinity Holdings (DIH) yesterday launched Isla Moda, the world’s first dedicated fashion island. A mixed-use development set in the iconic development, Isla Moda will combine a fashion resort, themed residential villas, haute couture boutiques and luxury hospitality facilities in a drive to establish Dubai as a global fashion hub.

World renowned fashion designers will be instrumental in its design.

Samira Abdulrazzak, CEO of DIH said, “Isla Moda will be acknowledged as the central fashion district of the entire Middle East and a natural home for all the world’s top fashion luminaries. “It will be an innovative hub that encompasses the entire value chain of fashion and will be replicated in other emerging markets by transforming global fashion brands into value added real estate partners. A significant impact will be made — not only within the international real estate community, but especially within the key fashion and leisure segments.”

Launched in December 2007, DIH aims to boost diversification of the UAE economy through strategic investment in real estate, lifestyle, entertainment, IT, education, healthcare and other sectors. Isla Moda demonstrates the company’s commitment to innovative, non-conventional investments with high-growth potential.

Samira added that Isla Moda will combine high style and luxury to attract the world’s fashion elite. “We think this concept and idyllic location is a perfect match. Isla Moda, on The World, will be the ultimate all-encompassing fashion experience, providing bespoke shopping, living, dining, and entertaining.”

Isla Moda will offer first-class service in the form of a personal concierge for guests and residents alike ranging from a style concierge for clothing, perfumery, personal style makeovers, as well as design concierge to create one of a kind living environments. Hotel guests and residential owners will also get access to exclusive events, services, and products.

Isla Moda will include a fashion hotel and a variety of themed residential villas. The luxury Hotel Moda will have approximately 250 rooms and serviced apartments, along with boutiques representing the world’s most prominent designers, many of them exclusively. There will also be design studios and dedicated areas for functions and banquets. Each area will be designed with the needs of the fashion industry and fashion connoisseurs in mind.

Isla Moda will also host international events, featuring high profile-designers and attended by the fashion world’s crème de la crème. Fashion shows and limited edition product launches are a few of the events that will take place on the island.