JEDDAH, 15 January 2008 — Top HP Middle East executives said yesterday that the company had embarked on a course to expand its market presence in Saudi Arabia, with the launch of its new products.
The company introduced seven new commercial products including notebooks, iPAQs, desktops, workstations and thin clients at a road show held at the Jeddah Hilton. A large number of company executives, business partners and IT experts were present.
Speaking to Arab News, Khaled Hejazi, country manager of the personal systems group of HP Middle East, said the new products would further strengthen the company’s presence in this part of the world. “The road show aims at focusing on our innovative products that we continue to launch not only in the Kingdom but throughout the Middle East,” said Hejazi. The company’s executive team included Ammar Al-Hajj Issa, channel marketing manager, Vishnu Taimni, channel sales manager, and Louay Helaby, commercial product manager.
Hejazi said that the demand for personal computers has dropped as against notebooks that are more in demand now. “Our sales figures reflect this fact,” Hejazi added.
The team gave details of the company’s new products. The new HP Compaq dx2290 business desktop PC is designed specifically for businesses with essential computing and provides performance, stability and mainstream technology for a better, simplified ownership experience. It includes Intel Core 2 Duo 1, 2 dual core processors, the 946GZ Express chipset and the Intel PRO/100 VE network connection to extend the life of the computing technology and offers practical features and functionality used every day by businesses to help reduce complexity in the IT environment.
For small and midsize businesses, HP workstation innovation is now within reach with the introduction of the new HP xw4550. It aims to empower business users who have outgrown the limits of the traditional PC — combining desktop affordability with the performance, expandability, entry-to mid-range 3D graphics and certified applications of a workstation.
HP’s latest commercial notebooks, the HP Compaq 2710p and HP Compaq 6910p now include 3G capability with new 3G capabilities. The HP Compaq 2710p PC brings together the combination of an ultra light notebook and the flexibility of a very slim tablet. It is more energy efficient as it comes equipped with a 12.1-inch diagonal wide-screen display. The notebook has a dual-microphone array and optional integrated camera, which allows one to enjoy video and web conferencing, video-enhanced instant messaging and VoIP.
The HP Compaq 6910p rounds off HP’s comprehensive portfolio of mobile offerings, and features sleek new looks and the latest technologies, such as Illumi-Lite display for weight and power consumption savings.
The HP iPAQ 614 Business Navigator is a versatile 5-in-1 device that helps mobile business professionals and frequent travelers run their operations single-handedly. It offers HP’s end-to-end services including e-mail push, device management, GPS navigation and location-based services.
The new HP iPAQ 114 Series Classic Handheld is a blend of productivity, connectivity and style, as a more traditional PDA designed for consumers and entry-level business customers.