DUBAI, 16 April 2008 — Al-Khaleejiah, a subsidiary of the Saudi Research and Marketing Group (SRMG), is the sponsor of the print media category at the 2nd Dubai Lynx, the Middle East and North Africa Advertising Awards for Creative Excellence. The sponsorship highlights Al-Khaleejiah’s leading role in the Middle East media industry and its commitment to quality and best practice across the industry.
Bander Asiri, managing director, Al-Khaleejiah Advertising & Public Relations Co, said: “We’re excited to be a sponsor at Dubai Lynx for the first time. Supporting the best advertising talent is critical to the development of the media industry as a whole, be it print, broadcast or digital, on the wider international stage.”
This year is expected to be a busy year for advertisers with the European Football Championships in June and the Beijing Olympics in August, Asiri added. “In 2006, ad sales in Arriyadiah, the first sports daily in Saudi Arabia, increased year on year by 122 percent over the World Cup period. We are already seeing a significant increase in bookings as brands try to replicate the success of their ‘06 campaigns.”
Al-Khaleejiah Advertising is responsible for the promotion and ad sales of the 15 titles put out by the Saudi Research & Publishing Company, the media publishing arm of the Saudi Research & Marketing Group. Head-quartered in Jeddah, Al-Khaleejiah has offices in Riyadh, Dhahran, London, Paris and Dubai.