JEDDAH, 1 June 2008 — DAMAC Properties, a major private master developer and luxury lifestyle provider in the Middle East, is investing in a major expansion program across Saudi Arabia by staffing its offices in Riyadh, Jeddah and Dammam with a sales force consisting predominantly of Saudi nationals.
“Saudi Arabia is an integral component of our expansion strategy, and to best represent our business activities in the Kingdom we are currently training and employing a Saudi sales force to handle international property sales, which include residential real estate developments in the UAE, Qatar, Jordan, Lebanon, Egypt and Europe,” Ziad El-Chaar, international general manager of DAMAC Properties, told the media yesterday.
The first DAMAC project in Saudi Arabia is the Al-Jawharah residential tower located on the Jeddah Corniche just a few minutes drive from the Hilton Hotel.
Units in this prestigious development are already being offered for sale to Saudi homebuyers who appreciate the unparalleled standards of architectural detailing and interior design that are the hallmark of DAMAC Properties everywhere.
The company has opened a model flat at Tahlia Street, described as a must-see flagship project that combines superlative décor and furnishings with hi-tech equipment in a unique concept of modern living at its best.
“DAMAC projects are in a class of their own,” El-Chaar said, adding that they are designed to surpass international standards and exceed buyers’ expectations at every level, from the initial architectural concept to the final touches of interior decoration that set new standards of perfection.”
With a real estate boom in full swing throughout the GCC, DAMAC claims that it is the “market leader in the development of superior quality residential properties.”
Designed for the ultimate in luxury, the company’s masterpiece in Dubai, The Signature Series, features the most expensive apartments in the Middle East costing SR50 million each.
This private world of select residences has just one apartment on each of floors 67 to 75 in “Ocean Heights” the 82-storey award-winning project in Dubai Marina.
“Real estate of this standard is an investment in your own future, your quality of life and that of your children,” El-Chaar said.
“DAMAC designs for you to live the luxury in a secure and exclusive environment that is an oasis of tranquility away from the stressful pace of the world outside.”