DUBAI, 11 June 2008 — Samsung Electronics launched several new products at the Hotel Show that opened Sunday at Dubai International Convention and Exhibition Center.

“Samsung’s presence is a result of extensive research into the specific needs of the hospitality industry, which has allowed it to incorporate its expertise in advanced technologies from other sectors into its hospitality product offering,” Marco Vocale, general manager of business development at Samsung Electronics, told Arab News yesterday. “Samsung strives to introduce new LCD TVs as integrated hospitality solutions compatible with the hotels’ needs and requirements. These TVs are specifically designed to enhance the décor of any room, while delivering all of the features guests would expect from a premium TV,” he said.

Vocale also said: “Samsung has designed special solutions that are compatible with the needs and requirements of the hospitality sector and the company is proud to be the only company capable to provide a full range of integrated IT and AV solutions,” he added.