To be in touch with its customers, Schneider Electric launched its Smile campaign in Feb 2008 for a period of five months. Due to unprecedented response, the campaign has been extended till the end of this year.
More than 2,000 customers have joined the Smile Club and are accumulating points on regular basis. The theme is: “Be a member, accumulate points and win a fabulous gift.” For each and every purchase by a customer, he or she is entitled to points that are accumulated and then redeemed with a gift of their choice from the Smile gift catalog. The gifts range from home appliances, electronics, bookstore, tools, sports, travels to even cars.
So far, more than 135 customers have redeemed the points for gifts during the last five months. Recently, one of the customers, Suleiman Al-Rabiah claimed the Renault car from the Smile gift catalog. The award ceremony was attended by Pascal Hoerter, vice president, sales directors and engineers.
Pascal said: “Buying Schneider Electric products is the choice of smart people. It is the guarantee of using quality products, safe and reliable and offering the best of the new electric world to our clients. The motto of Schneider Electric is to see its customers smiling as the company strongly believes in the core value — nothing is as precious as a happy customer. Keep smiling !”
Schneider Electric is global specialist in energy management. It offers integrated solutions to make energy safe, reliable, efficient and productive for the Energy and Infrastructure, Industry, Data Centers and networks, buildings and residential markets.
Schneider Electric’s 120,000 employees in more than 100 countries generated revenue of 17.3 billion euros in 2007, helping individuals and organizations make the most of their energy. Schneider Electric has been composed of products and services distributed by nearly 120 brand names around the world. Among the most famous are the historical brands Merlin Gerin and Telemecanique. Starting today all these products lines are coming together under a single unified brand: Schneider Electric.
An integrated and balanced portfolio of activities include electrical distribution medium & low voltage, industrial automation & control, building automation and security, installation system & control (wiring devices + home automation) energy monitoring and control, critical power & cooling services.
The company encourages solidarity with its community to provide help to handicapped children (in Riyadh) under Luli program almost for the past five consecutive years.
Schneider Electric has gone beyond the requirement of the European Restriction of Hazardous Substances (RoHS) directive since it took effect in 2006.
Not only has it brought all products directly concerned into companies worldwide, but Schneider Electric has also committed to eliminating six hazardous substances from its low voltage lineup by end-2008.
Energy efficiency means performance and comfort while taking environmental issues into account. With Schneider Electric products, systems and services, customers can produce the same amount or more while consuming less, with savings of 10 percent to 30 percent.
Having its presence for more than 25 years, the company has been serving the Kingdom of Saudi Arabia for providing complete solutions to its vast power needs. In the Kingdom, it has about 520 employees having 17 nationalities. The head office is located at Riyadh Second Industrial City with total of eight branches Kingdomwide. It has a large number of satisfied customers in the country.
It has two manufacturing plants that are based in Riyadh and has a very strong distribution network. More than 60 sales and marketing engineers are close to customers all over the Kingdom to understand their application needs and propose the right solution and the continuous support.

