RIYADH: SABB launched its HSBC Bank Middle East Call Center operations in Riyadh to serve its clients more effectively. The launch was attended by SABB’s senior management, headed by Nabil Al-Hoshan, general manager, SABB Personal Financial Services.
Al-Hoshan said: “This move falls within the framework of a series of joined-up projects between SABB and HSBC Middle East, that aims at enhancing the services offered to customers all over the world, utilizing — by all possible ways and means — the excellent and close relationship between the two banks. Through this new call center, SABB will receive Arabic incoming calls from HSBC customers from all over the Middle East, related to credit cards and other banking services inquiries, in addition to answering questions related to marketing campaigns and contact with prospective and potential customers. This unit is expected to handle 3,000 calls per day by year-end.”
Abdulfattah Sharaf, CEO of Personal Financial Services, HSBC Middle East, said, “The new call center is part of our ongoing effort to consolidate call center operations in the Middle East. Our evaluations have shown that substantial operating efficiencies can be achieved by operating our regional call center in Riyadh, especially when considering the administration, training and technology required to operate a world-class center.”
SABB’s current call center operations have won global recognition, being among the world’s best. At the “2007 World Call Centers Awards”, SABB won the silver medal for best call center in Europe, the Middle East and Africa, and the silver medal for “Best Call Center” among medium sized operations, in addition to the award of “Best Outbound Campaign.”