RIYADH: Saudi Telecom Co. (STC) is set to sign a marketing deal with British football club Manchester United PLC that could be worth $18.6 million, a spokesman said, its first-ever deal with a non-Saudi football club.
Football is a favored pastime in the Middle East and telecom firms, including Emirates Telecommunications Corp., are often lead sponsors of sporting events.
Meanwhile, STC offered a 50 percent discount to Indonesians wishing to call their country on its National Day, which was marked yesterday. The 24-hour offer started at midnight on Sunday. “This unique offer strengthens the good relations between the Kingdom and Indonesia. Customers can benefit from this promotion in order to communicate easily with their relatives, friends or business partners, whether they are using Al Hatif, Al Jawal, Sawa, Lana services or various types of prepaid cards,” Saad Bin Dhafer Al-Qahtani, vice president-STC Home Business Unit, said.