RIYADH: Alinma Bank launched on Sunday an integrated advertising campaign entitled “Tafa’al” to intensify the bank’s operational approach in the development of banking.
Abdulmohsen Abdulaziz Al-Fares, CEO of the bank, explained that the bank has chosen the slogan “Tafa’al” for its campaign in order to highlight the developmental progress underway in the Kingdom. He pointed out that each new day presents a reason for optimism.
“This is true at a personal level, at the overall economic level and at the broader societal level.”
He stressed that the bank would therefore encourage its current and future partners with the word “Tafa’al” as Alinma is a bank striving to give partners full care and attention, assisting them in realizing their ambitions, meeting their desires, and understanding their needs. Al-Fares said that the campaign is aimed at achieving the bank’s goals and introducing it to the targeted public as well as conveying the form and content of its messaging effectively and efficiently.
“The bank would call upon its partners to be optimistic and that it would strive to be a model for banking business excellence. This excellence would extend to the level of service provided, the efficiency and accuracy of work, competitive pricing and financing rates, and transparency,” he said.
He also added that the bank had invested, over the past two years, in building qualified personnel, automated systems and modern electronic channels in order to be able to serve its partners through a network of over 50 branches, 60 ATMs and its specialized Alinma Phone and Alinma Internet banking services.