Fashion designers and modern haute couture establishments have begun to base their fashion creations on a fusion of the traditional and modern with special emphasis on ethnic motifs and colors with a view to offering a new outlook to the fashion scene.
This look also enhances the exotic aura of more eastern looking outfits. Countries like India, Pakistan and Bangladesh now boast innumerable fashion houses and designers that attempt to be innovative and unique.
Of these, some outfits and outfitters have been able to catch the praise of fashion lovers and fashion followers from different walks of life. A few of these innovative fashion houses and designers have also achieved international recognition as artists and art houses with a flair and mode of haute couture of world repute.
Pakistan has also come out with creative and innovative designers and fashion houses, many of which have now received acclaim and renown in the international world of fashion.
The fusion of ethnic/traditional and the modern/funky outlook has given rise to new and attractive trends, not only in clothing but also in jewelry and accessories.
Among the selected names from Pakistan are Amir Adnan and Huma Adnan. Amir Adnan began as a name to reckon with in dynamic fashion innovations in men’s style. The Amir Adnan label began in 1990 as a collection of unique couture ties, which were celebrated because they were creations of a “creative and visionary banker” called the Amir Adnan Business Collection.
The brand quickly grew to become a pioneering trend in rendering traditional menswear, specially the formal eastern long coat, the Sherwani, into a signature of a high fashion luxury item liked by the urbane Pakistani (and other eastern) male.
Amir’s unique selling point has been the revitalization of traditional garments into a viable fashion statement relating to the fashion conscious modern male elite. With a close observation of the tastes of cultured and conscientious clientele, Amir creates exclusive items to attract and please the man/woman who likes to wear well.
Therefore, Amir’s innovation of the traditional Shalwar/Kameez, Lehenga/Kurta, Chooridar/Kameez, Sari/blouse have added to the new and extremely glamorous national wear of the subcontinent.
Amir’s covetable jewelry collections “meld meticulously intricate craftsmanship with novel experimental techniques to create romantic and contemporary pieces that resonate with fluid femininity.
Using indigenous silver and precious gem stones mined in Pakistan, Amir is able to expose the beauty of the pieces that lie in their ability to fashion vivid lives of their own while reflecting the inspirational free-spirit of the modern woman.” Amir Adnan is the proud recipient of the Pride of Performance Award given to him in appreciation of his contributions by the government of Pakistan. Huma Adnan, Amir’s business half and better half, is a designer in her own right.
She is the “discerning creator” of FunkAsia, a brand of fashion wear that combines the modern European with the eastern traditional. Her fashion statement takes on different trends and hues inspired by the atmosphere, colors, and diverse landscape of Pakistan.
FunkAsia presents an urban-chic collection of colorful prêt wear for women. Amir and Huma Adnan have taken part in many fashion presentations in both Asia, America, and Europe where they have successfully competed with great names.
From business to society high fashion, Amir and Huma Adnan have successfully created a niche for their fashion design with their innovative and exotic fusion of clothes and jewelry that can be used with chic and taste anywhere in the social world. The couple is based in both Karachi and Dubai now.