- Drive, one of the leading advertising agencies in Saudi Arabia and among the largest networks in the Middle East and North Africa, has announced that it is launching a new corporate identity with a new logo “ Drive-Dentsu” in recognition of the success of its 10-year affiliation with Dentsu, the largest single core advertising network in the world.
Cheriff Tabet, CEO of Drive Network, said: “By partnering with Dentsu, our names are together in the new Logo henceforth known as Drive-Dentsu.” “It has been a decade of mutual success and the renaming marks the start of a new era of expansion and progress as we strengthen our presence in the Kingdom and extend our reach across the MENA region.” Drive joined forces with Dentsu in 2005 going from local to global in a move that secured a unified service standard, empowering the Middle East and North Africa network to draw on international resources to better service its clients. Founded in Jeddah in 1997 to service the Abdul Latif Jameel Company, Drive has grown into a full service communication network covering eight markets and operating through a network of 11 fully-fledged offices across the Middle East and North Africa markets — Riyadh, Jeddah, Alkhobar and Jazan in Saudi Arabia; and Dubai, Beirut, Damascus, Istanbul, Morocco, Algeria and Egypt. Building on its strength in automotive, based on the highly important Toyota business, Drive has succeeded in diversifying its client portfolio by winning key accounts in various categories.