South Africa's Standard Bank, cell phone company MTN and Nando's restaurants outlined their partnership with the United Against Malaria campaign Friday. United Against Malaria's aid groups are using South Africa's World Cup as a platform for raising funds and spreading messages about treatment and prevention.

Business leaders say they know how to get information and services to customers despite Africa's weak infrastructure.

Nine of every 10 malaria deaths a year are in Africa, most of those are children.