Biologists Rony Garcia and Jose Moreira from the Wildlife Conservation Society's (WCS) Jaguar Conservation Program say they use hidden cameras as a primary source for observing and tracking jaguars in Guatemala's Maya Biosphere Reserve. But they also rely on Obsession for Men, a cologne known for its complex scent, to help lure then research and hopefully ultimately preserve jaguars in the Central American country. "The method we are using to study the jaguars here in Guatemala is a non-invasive method which is based on photographing the individuals by using camera traps," Moreira told Reuters Television. "It has been very useful using Obsession (for Men) to get the jaguars in front of these camera traps ... and that allows us to estimate with greater confidence the genders and the numbers that live in each studied site." The discovery that Obsession for Men acted as a magnet for jaguars was the result of an experiment by the WCS's Bronx Zoo in New York.