The program, dubbed "Mobily Developers Forum (MDF)," is set to encourage young, tech-savvy men and women to unleash their talents and develop quality applications with valuable content for smartphones such as Apple's iPhone, BlackBerry devices, Google's Android, and other phones with Windows Mobile and Symbian operating systems.

Mobily, which has promised outstanding developers generous incentives, says the MDF would be like a club for Arabian software talent where members can get their hands on all the resources they might need to create innovative mobile applications.

Mobily invited all professional and hobbyist developers, as well as software companies, to take part in the project. The starting point is a website Mobily had set up specifically for the project, which can be found at http://developers.mobily.com.sa

Mobily's CEO Khalid Al-Kaf said the MDF was the cornerstone toward building the world's largest Arabic content and application website. He added that the move is in line with the company's strategy, which he himself had announced months ago, that aims to enrich the lives of the company's customers and maintain its leadership in services and applications.