- RIYADH: Saudi Research & Marketing Group (SRMG) signed an agreement with Prince Salman Charitable Housing Society on Monday to provide strategic media support to realize the charity’s objectives.
Prince Faisal bin Salman, chairman of SRMG, signed the agreement with Prince Muhammad bin Salman, deputy chairman of the society.
Under the agreement, SRMG will provide SR1 million worth of advertising support to the housing society for a period of two years, allocating SR500,000 worth of ads in its publications each year.
The new advertising support comes in addition to the donation mobilized by the group for the society through SMS messages.
Crown Prince Sultan, deputy premier and minister of defense and aviation, launched the donation program by sending the first SMS about a year ago. The crown prince also donated SR1 million in support of the society’s charitable projects.
“Prince Sultan launched the SMS donation program to generate support for the charity,” an official statement issued by the society said.
Abdullah Al-Najashi, public relations manager of the society, commended SRMG for its continuous support to his organization. The society has constructed 500 housing units in Riyadh province, which benefited 3,800 families.
“We are now working on two housing projects in Muzahamiya (84 units) and Alkharj (116 units), which will be completed next year,” he said.



