The campaign will be jointly launched by the women’s section at the Jeddah municipality and the district centers for the affairs of women. It will start engaging with residents from Al-Shatie district and travel to other residential quarters in the city.

The campaign will focus on the five key elements for safe food adopted by the World Health Organization (WHO), including cleanliness, not eating raw or uncooked food, good cooking, preserving food at proper temperatures and using clean water and safe ingredients.

Speaking to Arab News, Dr. Abdul Aziz Abdullah, an internist in Jeddah, welcomed the campaign and said it came during a time when Jeddah was recovering from the rains and floods, which could lead to germs and bacteria breeding in stagnant water pools.

He said not all the bacteria are harmful but some kinds are dangerous, especially those spreading in the soil, water pools and animals.

Dr. Abdullah asked all residents to make sure that all the food they eat and the water they drink is clean and safe. He urged them to clean their hands well before eating meals and make sure that their food is well cooked.

According to recent statistics, 38 percent of food poisoning cases resulted from eating contaminated chicken, followed by chicken shawarma (22 percent), red meat (16 percent), other foods (10 percent) and cheese (four percent).