- BERLIN: Daimler AG is launching a new truck brand for the fast-growing Indian market.
- The German car and truck maker unveiled the BharatBenz brand on Thursday and said that production at Oragadam, near Chennai, is to start next year.
Daimler expects the Indian truck industry to double in size by 2020.
It says the lighter Indian trucks will be based on the Fuso Canter platform and the heavy ones on the company’s Mercedes-Benz trucks.
CEO Dieter Zetsche says the new trucks will offer “the right combination of Daimler’s DNA and India’s market know-how.”