But the study focusing on the western New York-southern Ontario corridor did find that Americans are making fewer day trips to Canada.

The study’s authors say the perception that crossing the border is difficult and a lack of knowledge about things to do on the other side are combining to keep them home.

Canadians continue to shop in the US.

The study was commissioned by a consortium led by the Binational Economic & Tourism Alliance. Preliminary findings were released in Niagara Falls, Ontario.

Alliance director Arlene White says Canadian tourism officials need to market the country better to Americans.