KAEC

Emaar, The Economic City (EEC), the Tadawul-listed company developing King Abdullah Economic City (KAEC), recently announced the renewal of its agreement with Elixir Business Consultancy. Scope of the contract is to continue researches and marketing strategy developments initiated in 2010. Objective of the engagement is to help Emaar The Economic City develop value propositions for its key stakeholders as well as promote the social/investment climate in KAEC by ensuring the ultimate consumers of its products and services are properly represented in the development process. Whether the consumer is an investor in EEC stock, a major project developer, a job seeker, or a potential resident, Elixir's role is to ensure their key purchase drivers are understood and incorporated in the value proposition.

The signing of this agreement forms another milestone for EEC's main goal of pursuing KAEC's vision. Fahd Al-Rasheed, MD & CEO of Emaar The Economic City (EEC), said: "We at EEC are pursuing a vision of making KAEC the socio-economic enabler of Saudi Arabia. To achieve this ambitious vision, we have put the end user at the heart of the value equation. We are designing products and services starting with the consumer in mind." Hani Ibrahim Khoja, managing partner of Elixir Business Consultancy, said: "Working on the KAEC is an incredible opportunity which perfectly matches our vision to help local companies, governments, organizations and individuals succeed globally via strategic, creative solutions."
 
BUPA ARABIA

Bupa Arabia, described as the Kingdom's first specialized health insurer, signed a memorandum of understanding with US-based Crown Health Services to provide its members with first-class medical concierge services in case they require medical treatment in the America. "The agreement between Bupa Arabia and Crown Health Services gives Bupa members who seek treatment in the US professional assistance, from planning their trip and medical appointments to medical assistance and provision for an interpreter," said Nidal Saab, director of operations at Bupa Arabia.

"Further, our members will benefit from professional medical assistance and advice on the best facilities in the US. They will also be provided with a treatment plan, a treatment cost estimate, a medical chaperone during their stay in the US, and personal assistance for them and their family members as well as assistance with the paperwork on leaving the hospital." Crown Health Services has relationships with some of the best medical facilities in the country such as the Mayo Clinic, St. Luke's Hospital, The Methodist Hospital, MD Anderson Cancer Centre and Foundation Surgical Hospital. Adib Farha, CEO and chairman of Crown Health Services, said: "Bupa Arabia is the leading health insurer in Saudi Arabia and we believe that we can provide additional services for Bupa members whose medical needs require extra attention. We are proud that Crown Health Services will be Bupa Arabia's partner in the US."
 
MUMBAI BAZAR

Nayyara Shaukat, principal of Indian Embassy School Girls' wing in Riyadh recently, performed the inauguration of Mumbai Bazar's first showroom in Saudi Arabia. Mumbai home of Bollywood and being the fashion capital of India and home to the largest brand ambassador of Indian fashion to the outside world, the clothes of the exclusive Indian designer fashion boutique for women identify with the vibrant culture and avant garde trends of the amazing city. And hence the name Mumbai Bazar. Ishrat Jahan, professor of math, King Saud University and wife of Owais Ahmad, president of India Business Forum, Riyadh, did first sale at the new boutique.

"For the first time in the Kingdom, Mumbai Bazar brings designer wear Indian fashion catering to the fashion conscious women of Saudi Arabia," says P.P. Azad, GM, Mumbai Bazar. "We also have Arab dress (jalabiyas), which are exclusively crafted for us from India. With constant innovation on the latest fashion trends and a firm commitment on quality and price, our elite range of fashion wear are priced attractively for their meticulous craftsmanship," he said, adding that the boutique is located on the first floor of the newly opened Lulu Hypermarkets at Riyadh's Avenue Mall. "Mumbai Bazar has raised the bar for that extraordinary high fashion shopping experience in Saudi Arabia. Our clothes reflect ethical values of grace in a true fashion expression. We also aim to create 'style statements' with our innovative designs and impeccable styles," he added.