The change is part of the changes made by the company in recent times to the collection and the new stores, as well as to the company image and advertising, its aim being to appeal to a more mature female customer.

The company, which has continued to adapt its logo according to its own requirements and trends since it was founded in 1984, has on this occasion gone for a cleaner and simpler type face, while maintaining the DNA of the brand at all times.

This new logo represents the values of the brand, such as its unique style, originality and femininity, and is adapted to the style of the MANGO woman of today.

In order for it to endure over time and not suffer changes in fashion, MANGO has taken the most illustrative aspects of the former logo, based on mecano parts and in which the ‘o’, for example, was similar to a screw head, taking as a reference a simple, discreet and solid type face.

This new graphic image, which has already been used in brand’s fashion show in Paris, will gradually be incorporated in all the brand’s materials.

MANGO, which opened its first store in Barcelona’s Passeig de Gràcia in 1984, now has more than 2,000 stores in 105 countries.

It is Spain’s second biggest fashion export company and its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price.

The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand.