The GCC Polo Cup, which is named this year King Abdullah Cup, in recognition of the outstanding economic, social and humanitarian achievements of Custodian of the Two Holy Mosques King Abdullah, is an annual charity tournament held at Guards Polo Club, Windsor, UK, the proceeds from which are donated to international environmental and humanitarian causes.

The event is hosted by the BMG Foundation as a global appeal to businesses and merchant families for their support.

The queen and Prince Turki bin Abdullah attended and awarded both teams with their mementos.

The BMG Foundation, an international CSR organization, recently launched the ‘Our Water, Our Life campaign’ to raise awareness of the water scarcity crisis affecting the Middle East where 37.7 million Arabs have no access to clean water.

According to recent UN figures, 40 percent of the world population does not have access to proper water sanitation, which causes an estimated 4,900 children to die every day from diarrhea.

Basil Al-Ghalayini, chairman and founder of the BMG Foundation, said: “The scarcity of water is an increasing global concern and one which is particularly close to my heart. We launched the Our Water, Our Life campaign to increase awareness of the plight that faces our global community. We must encourage people to change their bad habits, and take collective action and responsibility for water conservation — we must act now. Water is a key natural resource and one that should be readily available for all, and not be merely reserved for the privileged.”

The Our Water, Our Life campaign has raised tens of thousands of pounds during the initial phase of the initiative.

It is because of the BMG Foundation’s sponsors and their invaluable support and commitment that the CSR events are running throughout the years.

Sponsors include: Saudi Research & Marketing Group, Veolia Water, CPC Holding, Evonik Industries, Zedan Group, Khalid Ali Al Turki & Sons, BMG Financial Group, Akar One, Al Joman for Environmental Care, Saatchi & Saatchi, Between The Lines, Vicomte A., Arab News, and Crystal Arc.