Sony Gulf forecasts the sale of 2.5 million Bravia units during the current financial year in the Middle East and Africa region. It also estimates that its genre of Internet TV will capture 40 percent of the projected total sales. The consumer electronics giant has introduced 24 BRAVIA TV models, 19 of which are internet-enabled TVs. Network, connectivity and 3D are the three pillars on which the new Sony Internet TV range rests along with a completely new picture enhancement technology, X-Reality that reproduces high quality and realistic high definition and 3D video and also enhances picture quality of low resolution internet content. The 2011 Bravia LCD TV line-up includes 11 Full HD 3D models and 19 Internet-connected models. The new Sony Internet TV models feature seamless Internet connectivity, providing access to free and premium movies, video and music services through the BRAVIA Internet video platform, including YouTube. Social media enthusiasts can also look forward to the latest Bravia Internet widgets that include Facebook and Twitter. Users can stay connected with their friends simply by downloading personal widgets to the TV, enjoying real-time updates. Osamu Miura, managing director, Sony Gulf FZE, said: “Our Sony Internet TV is a revolutionary range that meets this hi-tech consumer demand and provides a one-on-one relationship with content. We will add more 3D products including 3D movies, music, games and television programming to further cement our leadership position in this segment.”

Samsung Electronics recently announced the launch of its new mono laser printer series ML-5510/ML-6510, that are flaunted to be the world’s fastest of their kind. Targeted at the business-to-business market in the Kingdom, Samsung claims that the release of the printers is a big step forward in accounting for the business oriented consumers, who will benefit greatly from the newest technologies that the printers have to offer. Samsung have sprung the world’s fastest mono laser printers for commercial use, offering the ML-5510 and the ML-6510 to those who want even the faintest essence of high-speed A4 printing. Targeting the busy business world, where time and speed is of great importance, Samsung’s ML-5510 Mono Laser Printer can print up to 52ppm in A4 and 55ppm in letter whilst the ML-6510 can print up to 62ppm in A4 and 65ppm in letter. Both printers’ features include 700 MHz dual core processors, 256 MB RAM, anti-jam technology, toner saving technology, and network connectivity with duplex printing, to say the least. Park Jae Cheon, general manager, Samsung Saudi Arabia, said: “The launch of our fastest ever mono laser printer demonstrates our determination to own the B2B space by delivering high standard devices that satisfy corporate customers. With hassle-free integration and easy-to-use functionality, the Samsung Mono Laser Printers ML-5510 and ML-6510 deliver efficient and high performance business printing.”

Abdul Latif Jameel Co. Ltd. (ALJ) , the sole dealer of Toyota vehicles in the Kingdom, announced the launch of a TV commercial campaign for Toyota Sequoia 4x4 on Facebook. Adel Ezzat, ALJ marketing executive director, said: “It is a new idea that we adapted in order to communicate the target population through the launch of one of the best commercial campaign, not only in the Kingdom but also in the Arab world. Awards and prizes will be given, each week, for people who comment or interact with images or video clips on the website. We will proceed to communicate our customers. After we introduced our vehicles; Sequoia 4x4 and FJ Cruiser, at the final match of Crown Prince Cup, in front of more than 30,000 spectators and millions of viewers through television, we managed to be the first in achieving leadership through Toyota’s 4x4 stands located at the playground track. More projects are being finalized and we will announce the details soon.” Toyota Sequoia 2011 is a 4x4family car featured with the latest specifications that appeal to Toyota customers in Saudi Arabia. It offers big storage space as well as excellent safety and control systems. It is a luxury car that provides comfort and entertainment suit all family members. More than 2,000 members joined the website campaign within a few days of its launch. The number has now exceeded more than 53, 000 subscribers. People can take part in the campaign, by registering on the official site of Abdul Latif Jameel Company — Toyota on facebook.com/ToyotaALJ