Mobily said it is the major sponsor and partner for four major summer festivals, including Buraidah Summer Festival in the central region, Al-Ahsa Summer Festival in the Eastern region and Najran Summer Festival in the Southern region.

Additionally, Mobily is also sponsoring 2011 Abha Shopping Festival for the seventh year in a row to support national summer activities in the region.

As part of its sponsorship and partnership with Asir region, Mobily has set aside eight cars and daily prizes, which will be distributed across the coming two months, according to a statement issued by the company.

Two cars have already been delivered to Saudi winners who traveled from outside the region to attend the festival.

The annual Shopping Festival that was inaugurated in Asir last Friday is among the most popular festivals held in the Kingdom, with millions of Saudis, GCC citizens and expatriates flocking to the area to enjoy the activities and weather.

In the Central region, the 2011 Buraidah Summer Festival is one of the famous activities that attracts many tourists and visitors seeing out the historical side of the Kingdom.

Humoud Al-Ghobaini, vice-president, corporate communication and PR, said Mobily sponsorship of this year’s summer festivals vary between entertainments, shopping and social activates.

Al-Ghobaini believes the private sector has a major role in supporting the local and the national tourism.

“Over the last three years, Mobily sponsored many different summer festivals as we believe that sponsoring such festivals is a national duty. We believe we have a major role in serving society,” Al-Ghobaini said.

Mobily was recently honored by Al-Ahsa Gov. Prince Bader bin Mohammed bin Jalawi during the official opening ceremony held at the King Abdullah Complex.

Mobily, described as one of the fastest growing companies in MENA, provides all the sponsored festivals with free and high internet connections.