This is being done through a global video challenge themed "India is...Global Video Contest." The challenge is open to anyone anywhere in the world and envisages short, three-minute video about India. To provide the contestants a sense of focus, the themes identified  are: India is colorful, India is creative, and India is wherever you are.

The contest will run from Oct. 1 to Dec. 31 and a jury will select the best entries. The winning entries will be recognized at an event in March 2012, according to a press release from the Consulate General of India on Sunday.