Customers booking flights from Riyadh, Jeddah or Dammam to London Heathrow will receive a VIP shopping experience at the Westfield London, Europe's largest shopping center. 

A VIP pass will be sent to bmi customers providing them with up to 20 percent discount in a variety of shops and restaurants at the Westfield. 

The carrier offers six direct flights a week Riyadh to London Heathrow, with an additional three flights a week from Dammam and Jeddah. 

Customers can take advantage of a great deal this winter from London, Manchester, Aberdeen and Edinburgh from Riyadh and Jeddah.

This offer is available to book until January 5, 2012 for travel until March 31, 2012.

The airline has carried more than 450,000 customers on its Saudi Arabian routes during six years of operation.  The routes are all served by bmi's flagship A330 aircraft. 

The business class cabin on the A330 offers a full business class service, including cradle seats with up to 50 inches of leg room, offering more space to work or just relax. bmi also offers business class customers a dedicated premium check-in area at London Heathrow and a 30-minute check-in guarantee. 

Robert Lickley, country manager for Saudi Arabia, said: "We continue with business as usual at bmi and our destinations for winter 2011/2012 and our summer 2012 network remain as planned. Travelers can continue to book with bmi with confidence."