The forum, which took place in Seoul, aimed to introduce the new concept of Hyundai’s marketing, communication, advertising and media plans which was launched this year and to be completed in 2012, and came in conjunction with the global launch of a number of new models.

At the opening of the forum, senior executives from Hyundai Motor welcomed the participating delegates. Afterwards, the delegates formed working groups, where they were briefed about the beginning of Hyundai Motor in the automotive industry and its drive toward local and international markets after the significant expansion its industrial activity. The delegates then paid a visit to Hyundai’s new plants where a number of new Hyundai models such as Elantra, Sonata and Azera are produced. The visit program concluded by visiting Hyundai’s most significant center in Seoul where they were briefed about some of new cars which are ready to be launched in the international markets.

After the field visits, various workshops were formed to discuss best ways to run marketing and advertising campaigns in various media outlets for proper outreach of maximum potential clients worldwide.

Tawfiq Shousha, general manager of Almajdouie Motors, expressed his happiness for participating in the forum, which would change the concept of marketing and advertising campaigns for Hyundai cars to be in consistent with the significant development of Hyundai’s new models, as well as to introduce our advertising agent to our new advertising strategy which is consistent with Hyundai Motor’s international strategy. Shousha said: “The new strategy would be beneficial and we shall soonest get positive feedback, especially upon the arrival of all new models, which we expect to receive in 2012, in addition to exploiting Hyundai Motor’s highest communication, advertising and media ways to reach the global markets.”