The new Adobe digital publishing system will help create more engaging Arabic content experiences for consumers, according to a statement.

Over the past few months, M&M has been working with leading magazines and organizations in the Kingdom and the region to re-launch their publications to users who have iOS, Android and BlackBerry tablets with a richer, more engaging experience.

“The technology and workflow we have adopted represent a milestone in the transformation in the Arabic content publishing world,” says Khalil Minawi, chief executive officer of M&M.

Waleed Kurdi, Grapheast Solution Division manager, said: “Saudi Arabia has a significant Arabic content generating market and as such, we chose to start our focus here in the Arab world.”

An article is no longer a set of concise paragraphs, but a whole experience that can be made up of a written story, a video interview or sequence, a picture gallery, a 3D model and an animated graphic.

Mohammed Alsarraj, general manager of content platforms at M&M, said: “Seeing the revolution created by Apple's iPad and the coming generation of Android tablets, publishing houses now have the opportunity to reach new audiences locally and across the region.”

M&M has access to one of the most advanced digital content publishing systems in the market. Among global publications that have adopted the platform are Wired, Reader's Digest, Vanity Fair, Hindustan Times, and The New Yorker.

“Most important,” points out Ahmed Naser, a content consultant with M&M is “the audience can now give their vote of confidence by expressing their opinion using social media like Facebook and Twitter, while marketers and advertisers will have a more transparent view of a magazine's real reach with real-time tracking and efficient analytics.”