Charm bracelets have been the link between best friends and mothers and daughters for generations. A charm bracelet is famously gifted to a loved one, in the hope that he/she will keep it forever. Albeit a piece of jewelry, it serves as an attachment — it links two hearts together. You can often look at a piece of gifted jewelry and reminisce about the person even if it is for a moment.

Every girl has had a charm bracelet, and all girls loved accessorizing — even the rebel going through an emo, tomboy-perpetual stage. There is a fascination for charms. The young divas like the one-crystal, stone or ornament that defines them. And there are some who love a lot of charms and accessories in junk, in abundance.

Charm bracelets are far from extinct. Mouawad Charms offer a model gift concept. Now you can wear them on your wrist as fashionable bracelets, watches or even in rings. It is the attitude, the generic appeal of charms, which defines you. A lock may keep you impersonated, a horse might read your vigor and have the ability to remain strong and run the long race. A sapphire could be your birthstone or you can wear your heart (adornment) on your sleeve, however you like it.

According to Mouawad, the recent re-emergence of charm bracelets in both Europe and North America has sparked a new trend in this age-old tradition. To celebrate this resurgence of interest and popularity in charm bracelets, Mouawad has designed the bracelet and a select set of decorative pendants and trinkets that merges vintage with its signature contemporary appeal.

Mouawad Charms are an ideal gift concept. You can gift to the most special woman in your life, be it your daughters or sisters. Mouawad’s charm bracelets can be perfect first pieces, for first photos or as a fashion statement. Celebrating love and all things childlike, these delicate and timeless bracelets and charms are passed down as family heirlooms. The Mouawad Charms were designed and produced to signify the vital, cherished symbols in girls’ lives. For the very young ones, they adorn teddy bears, hearts, flowers and more. Some even believe charms can ward off an evil eye. Both elegant and iconic, Mouawad Charms are just another way for young girls to enjoy vogue.

Born in 1890, the Mouawad brand is led by its fourth generation. Robert Mouawad led the empire, and it is now handed down to Fred & Pascal. They are both backed by more than a century of excellence in the field. Mouawad designs, manufactures and sells its own exclusive jewelry collections, ranging from boutique items to objects d’art and haute jewelry pieces. The company escalated to eminence by catering significant jewels to royal houses and a class of higher sustenance throughout the world. Today, Mouawad also counts modern day “royalty” — iconic Hollywood celebrities — among its prestigious clientele.

In addition to crafting fine jewelry, over the years, the Mouawad family has acquired some of the largest and rarest diamonds in the world. More so, many of these historic gems carry Mouawad as part of their designated name. The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad. He received a Lifetime Achievement Award from the Gemological Institute of America (GIA) and the GIA campus was named in his honor. The Mouawad vision, they say is “to continue its rich heritage of creating exquisite jewelry and timepieces and to widen distribution through contemporary and accessible price points to increase the reach of the brand internationally.”

The bracelets are handcrafted with 18k white gold and ready to be adorned with a variety of gold, diamond, topaz, ruby, enamel and pearl charms. In a desire to capture memories that can live with parents and children, Mouawad aims to create a little treasure for families to cherish for years to come.

Mouawad Charms are available at all Mouawad Boutiques with prices ranging from $1,000 to $1,500.