Fahad Al-Deeb, vice president of Sahara, and Ahmed Al-Dobaiban, general manager of Gulf PR and Communications, signed the agreement.

Sahara will provide public relations support and experience for Gulf PR inside the Kingdom under the deal.

The companies will exchange representation in the UAE and the Kingdom, cooperating to provide services to clients, enter joint ventures in the public relations and media sector, and marketing services in the UAE and Saudi Arabia.

Al-Deeb said the GCC countries have a multitude of opportunities to offer, following their success in overcoming recent economic challenges.

“There are a number of sustainable development projects underway in the GCC countries, particularly in Qatar, Kuwait, Saudi Arabia and the UAE,” said Al-Deeb.

“This agreement is part of our strategic expansion in the region,” he said

Gulf PR and Communications’ Al-Dobaiban said the GCC market is large and needs strong media coverage, particularly in the Kingdom.

“We see our agreement with Sahara as a step forward to build solid foundations for growth and expansion in the region. We are confident that their recognized experience and abilities will help us achieve our expansion plans.”