"We are grateful to the Saudi authorities for their continued support of flydubai,” said CEO Ghaith Al Ghaith.

He said: “Taif marks our seventh destination in the Kingdom and is part of our strategy to connect the UAE to destinations previously under-served by direct air links. By continuing to identify emerging cities such as Taif, we hope to continue promoting new avenues for trade and commercial ties across our network."

Taif is gaining prominence around the region as an alternative short-holiday destination.

As flydubai develops its route network, the carrier has underscored the importance of Saudi Arabia to its growth strategy by increasing the frequency of existing operations to the Kingdom.

The airline now flies twice daily to Damman and Riyadh.

"Our daily flights to Riyadh and Dammam have seen overwhelming success with business and commercial travelers alike and these extra flights are a direct result of increasing consumer demand for direct, convenient, low-cost links to the Saudi capital and Eastern Province," added Al Ghaith.

With the launch of operations to Taif, flydubai will operate a total of 55 weekly flights to destinations across the Kingdom.

Flights to Taif will operate three times a week and will commence on February 1.