eXtra enjoys more than 10 per cent of the market share of the Kingdom’s estimated annual SR750 million gaming sector. PlayStations are by far the biggest product line in the sector, accounting for more than 60 per cent of total sales of gaming consoles. As the Kingdom’s No. 1 PlayStation retailer, eXtra sell one in every ten PlayStations sold in the Kingdom. 

“We are delighted to be recognized as the Kingdom’s leading PlayStation retailer,” said Mohammad Galal, chief executive officer, United Electronics Company (eXtra).

“Our combination of unbeatable prices and unrivalled after-sales service has enabled eXtra in the past year to become the market leader in the Kingdom’s fast growing gaming segment which grew 156 percent in 2011 over the previous year.”

Currently, eXtra provides the over 9 million customers it serves annually with more than 12,000 products across its 24 stores.

In addition, eXtra recently introduced its online shopping portal www.extra.com, a first-of-its-kind fully fledged electronics and home appliance website in the Kingdom.

eXtra was cited by the Saudi Arabian General Investment Authority as one of the Kingdom’s fastest-growing companies in 2010 and 2011. The company was recently named, for the second consecutive year, as one of the top 50 brands in the Kingdom in recognition of its exceptional growth and sustained commercial success.