R. Madhavan, brand ambassador of Joyalukkas, is an Indian actor, writer, film producer and television host. Madhavan has received a Filmfare Award and a Tamil Nadu State Film Awards alongside recognition and nominations from other organizations. He has been described as one of the few actors in India who is able to achieve pan-Indian appeal, appearing in films from eight different languages.

“I am excited to be here. Every Joyalukkas opening has been special for me, and the response from jewelry lovers for Joyalukkas makes me feel doubly proud. I have been a part of this global jewelry retail chain for over two years now and that makes me feel incredibly delighted,” Madhavan said in statement made in India prior to his departure to the Kingdom.

Addressing a press conference at the Corp Hotel in Riyadh on Monday, John Paul Alukkas, executive director of Joyalukkas Group, said the new branch in Riyadh would be the second in the Kingdom, 39th in the Middle East and 85th in the world.

“There is a lot of excitement in the city, since the showroom is to be opened by a Bollywood heartthrob, who is a promising star in the Indian filmdom,” Alukkas said, adding that he anticipated a massive crowd because of the presence of the film star and free gifts that are to be given to the purchasers on the first day.

Speaking about the new branch, he said it is the largest jewelry showroom in Riyadh and it features a wide range of jewelry collections and designs that have won admiration and appreciation from millions of people around the world.

“The spacious state-of-the-art showroom has been built according to the global standards of the Joyalukkas jewelry retail chain and features exquisite contemporary, international and ethnic collections popular and sought after by millions around the world,” Alukkas said. He pointed out that the showroom staff had been specifically trained in sales and customer service aspects to ensure the Joyalukkas’ promise of choice, quality, world-class service, value and more importantly, a delightful experience in jewelry shopping.

The showroom will feature exclusive and popular branded collections in gold, diamonds, precious stones, platinum and pearl.

“Today’s women shop for jewelry at various occasions, for different needs and even on an impulse,” the executive director said, indicating that the Joyalukkas collections had been accepted internationally by different nationalities. “We are hoping to meet all the dreams and expectations of jewelry lovers in Riyadh too,” said Alukkas.