This new store unveils the brand's contemporary identity and brings to customers a preferred shopping experience.

This is the second Home Centre store opening in Madinah, after their first store at Aliat Al-Madinah.

The new stores represent the brand's strategic and rapid expansion plan in the Kingdom.

The new stores closely followed the opening of another flagship store in the Taif region in the last quarter of 2011.

Abdullah Al-Ahmed, chief administrative officer, Al-Bandar Trading KSA, said last year had seen some large and exciting changes taking place at Home Centre.

He added: “The brand's underlying principle of warm service and welcome are still firmly in place but the look and feel have been strongly enhanced. Over the years we have grown considerably and the new stores encompasses our commitment to our customers in KSA and the region. The newly opened store in Madinah city provides a platform for our continued development and excellence in the market."

The unveiling of the new identity of the Home Centre brand in the Kingdom earlier in 2011, preceded the implementation of new retail stores.

The new outlets will be further followed by similar rollouts across the brand's retail network in the region.

Aarti Jagtiani, general manager, Home Centre, said: "KSA is one of the most important and integral regions for our business and a crucial part of a new chapter in the history of Home Centre.”

Jagtiani said: “Our new look is in keeping with the modern pace of living and brings practical solutions for the fast-changing lifestyles.”