Al-Tayyar's participation, as the biggest travel group in the Kingdom specialized in travel and tourism, is part of the group's strategy and efforts to support the development of local tourism and turn the country into an attractive tourist destination for citizens and expatriates alike.

The forum, carrying the motto “Tourism for All, Partnership for a Sustainable Development,” will stage the biggest exhibition for travel and tourism investment in the Kingdom in addition to experts carrying out scientific activities and workshops in the field.

SCTA holds this forum annually as part of its mission to develop national tourism, provide opportunities for parties concerned, investors and tourism providers to meet in an annual event, to exchange expertise, cooperate and sign deals.