NBAD Dubai Marina — JBR Branch brings the bank’s services and products to tens of thousands of residents of the prestigious district.

Dubai Marina is also an attraction point for thousands of dinners, shoppers and fun seekers.

The new NBAD Dubai Marina — JBR branch will offer residents and visitors to the area convenient access to banking services.

Saif Al-Shehhi, senior general manager of the domestic banking division of NBAD; Qamber Ali Al-Mulla, senior general manager of NBAD's International Banking Division and senior executives of the bank, inaugurated the new branch.

"The National Bank of Abu Dhabi's financial and brand strength allows us to continue to strategically expand its network," said Suvo Sarkar, the general manager of consumer and Elite banking, at NBAD.

"Branches serve as the ambassador of our brand, and our new branches allow us to enhance our reach to our customers."

The NBAD Dubai Marina — JBR Branch, which is in next to Amwaj Rotana Hotel, is NBAD's 15th branch in Dubai, and the bank's 117th branch in the country.

"The National Bank of Abu Dhabi is well represented throughout Abu Dhabi. While we continue to seek strategic locations in the emirate for expansion, our focus is to expand the network and the brand in other emirates," said Abdullah Al-Hosani, the head of branches at NBAD.

"The NBAD Dubai Marina — JBR branch highlights our continued strategy to expand in key residential and shopping districts across the UAE."

Al-Hosani added: "NBAD's growth strategy is to choose locations that are convenient to consumers and also position the bank's brand in line with NBAD being the leading and the number one bank in the UAE."

NBAD has also been at the forefront of groundbreaking concepts in consumer banking.

Recently, NBAD opened two branches in Dubai that fundamentally revamp branches by bringing innovative concepts to consumer banking.

In the autumn, NBAD opened two branches in Dubai: in Meadows and on Sheikh Zayed Road.

All the new venues are designed on futuristic strategy that introduces the new concept in branch banking.