“Feena Khair,” meaning “Good in us” is an ongoing government program designed to educate children about the importance of public cleanliness and the application of this concept in schools.

Tetra Pak Arabia supported the recycling component of the project along with its recycling partner, Trewind Recycling. The project consisted of placing bins made of recycled beverage cartons for segregation of waste inside 52 schools in the Jeddah city area. Children were also given activity booklets explaining how beverage cartons are recycled.

Mohammed Angawi, environment manager at Tetra Pak Arabia, said: “Recycling forms an important pillar of our commitment to the environment and society at large and we are honored to receive this award from the Ministry of Education. Through our participation in ‘Feena Khair,’ we aim to educate the young Saudi population about the benefits of recycling as well as encourage recycling habits among our future generation.”

“The success of the ‘Feena Khair’ project is demonstrated through the steady increase in the volume of recyclables collected throughout the program, showing a positive response from students and teachers.”

The Feena Khair program was officially launched by Minister of Education Prince Faisal bin Abdullah bin Mohammed in 2010. The program aims to provide a healthier school environment by bringing together teachers, students and parents, and instill in them teamwork, responsibility, cleanliness and environmental care.

In 2010 over 30 billion of Tetra Pak’s cartons were recycled worldwide. The increase in the amount of cartons being recycled has been over a billion cartons a year.