The introduction of the new vehicle to the Saudi market was conducted during a ceremony on the Jeddah Corniche attended by a number of company officials, and a large gathering of Toyota Land Cruiser fans, on Wednesday night.

Commenting on the launch of the new Land Cruiser, Sadayoshi Koyari, chief engineer, product planning group, said: “The new Land Cruiser is a vehicle that continues its 60-year history of strength, durability and reliability while adding multiple new technologies and features. With changes to the interior and exterior and a refined sense of luxury, we have kept a lot of what made our existing customers trust and love the Land Cruiser, while adding more to the legend of this vehicle.”

Faisal Al Abdullah, vice president of ALJ, said: “The launch of the new Land Cruiser is a clear indication that Toyota continues to lead the auto industry in style, technological innovation and advanced safety features.”

Adel Ezzat, Toyota marketing director of the SUV division at ALJ, said: “The 2012 Land Cruiser is characterized by its strong exterior design and more luxurious and brighter interior design.”

The new Land Cruiser is also equipped with a Multi-Terrain feature, which allows the vehicle to adapt to various road conditions for excellent off-road ground covering performance, which also controls Wheel Spin and Wheel Lockup. The Turn Assist System, an unprecedented feature, will be available for the new Land Cruiser.