Zain Saudi Arabia, operator of one of Saudi Arabia's most up-to-date networks, will use this global platform through showcasing its latest products and services. The event will also provide an opportunity to connect and collaborate with current and potential business partners as the company looks to build on its current position in the market, increase its coverage and appeal to a wider segment of customers.

Zain KSA is appearing at the event alongside its parent company Zain Group, a leading mobile and data services operator with a commercial footprint in 7 Middle Eastern and African countries and a workforce of thousands of employees providing a comprehensive range of mobile voice and data services to over 41 million active individual and business customers.

Speaking from the Zain Saudi Arabia stand at Mobile World Congress, Ahmed Al-Faifi, chief operations officer, said: “The Mobile World Congress is the most popular and highly attended conference in the telecoms industry and we are proud to participate alongside our parent group Zain at this global event. Zain KSA will have the opportunity to interact with existing and potential partners who will help us play a prominent role in improving mobile communications in Saudi Arabia.”