Etisalat’s Mobile Baby program delivers affordable primary health care solutions to even the remotest regions of Africa and it has already demonstrated tangible results to meet Millennium Development Goal 5 (MDG5), which seeks to reduce maternal mortality in childbirth by 75 percent and deliver universal access to reproductive health by 2015.

Developed in partnership with Qualcomm, D-Tree International and Great Connection, Etisalat Mobile Baby is a complete mHealth ecosystem that brings together medical healthcare professionals, NGOs, pharmaceutical and insurance companies, and federal and state government to deliver affordable healthcare for all powered by mobile connectivity.

The award for “Best Mobile Health Innovation” aims to highlight the rapidly emerging area of mobile connectivity in health care.

The Etisalat Commerce initiative won the “Best Mobile Money Innovation” for its transformational way of implementation of payments instruments seamlessly integrated with mobile phone technology.

Accepting the awards, Essa Al Haddad, Etisalat Group chief commercial officer, said: “Our focus on mHealth and mCommerce solutions has had an immediate impact in emerging markets where access to health care and banking services are limited.”

Michael O’Hara, chief marketing officer, GSMA said: “With a record number of high caliber entries this year, it is a significant achievement to have been honored in today’s ceremony “The GSMA congratulates winners and commends all those taking part for raising the benchmark of contributions to mobile communications across the entire industry.”