- Home Centre KSA, a market retailer in furniture and home furnishing, unveiled a fresh look and feel with its newly redone flagship store at Riyadh’s King Abdullah Road.
- The refurbished store showcases the brand’s contemporary identity and brings to customers a preferred shopping experience.
The new 51,110 sq ft store represents the brand’s strategic and rapid expansion plan in the Kingdom. The new stores closely followed the opening of other new format flagship stores in the Kingdom’s Taif and Madinah region in the last quarter of 2011. Abdullah Al Ahmed, chief administrative officer, Al Bandar Trading KSA, said, “The past year has seen some large and exciting changes taking place at Home Centre. The brand’s underlying principle of warm service and welcome are still firmly in place, but the look and feel have been strongly enhanced. Over the years we have grown considerably and the new stores encompass our commitment to our customers in KSA and the region. The newly reopened store provides a platform for our continued development and excellence in the market.”
The unveiling of the new identity of the HomeCentre brand in KSA earlier in 2011, preceded the implementation of new retail stores. The new outlets will be further followed by similar rollouts across the brand’s retail network in the region.
“Saudi Arabia The new identity and fresh retail outlets symbolizes our growth and commitment toward serving our customers with a better store experience,” says Aarti Jagtiani, GM, Home Centre.
The design strategy was developed to create spaces within the store that evoke the same experiences and feelings which are reflected in the brand’s new tagline, ‘Find your Home in Ours.’