- Author Chuck Palahniuk once said: “We all die.
- The goal is not to live forever.
Salman Ahmad already has.
When the poignant misery of life begins to grow, Ahmad emerges like rays of sunlight bursting from a cloud of hope, bearing a beautiful musical symphony.
A sophist, a dreamer, Ahmad casts a spell. His role in life is still undecided, but his faithful purpose along a visionary route is very extraordinary.
The young man may have achieved above and beyond many can only dream of, but believes he is on a journey that is yet to realize its destination.
Ahmad is involved with the world as the UN Goodwill Ambassador, rockstar, writer and teacher with a humanitarian endeavor. He shoulders the weight of responsibilities beyond the average intellectual capacity. Fighting against all odds when he started off as a musician in Pakistan, Ahmad’s deeply moving narrative depicts his journey in careful words encrusted with reflective substance.
Ahmad believes enthusiasm and inspiration are the keys to creativity. “I try to stay enthusiastic about everything that I do.”
The man renders Jinnah, Mandela, Gandhi, Martin Luther King and Imran Khan as inspirational figures.
Ahmad believes that 2012-2022 is perhaps the most crucial decade of his lifetime. “We can bring unity, peace and prosperity to our planet if we continue to evolve our consciousness.”
The electrifying rockstar has performed with universal legends and recalled a few favorite performances. “Peter Gabriel, Melissa Etheridge, Wyclef jean, Sunidhi Chauhan, Shubha Mudgal, Ziggy Marley, but most of all, Nusrat Fateh Ali Khan.”
Music is a revelation, enrooted in history, philosophy and a system of belief. Ahmad has, time and again, questioned the masses through his songs. “Sayonee,” a classic, implores humanity to reconcile, strengthen themselves to evolve by looking within.
Arab News brings you an exclusive with the man himself.
It transformed me completely. Through music, I was able to see with the heart. When you see with the heart, all the masks fall down.
Music is a divine force that can bring people together in harmony. The 13th century poet, Maulana Jalal Ud Din Rumi, said: “If you follow the music, it will show you the way.”
To create the music of unity, love and passion.
The world is experiencing a transformational shift in which young people empowered by technology and the connectivity of social media are challenging the old world order. I see it as a very healthy and evolutionary change and a necessary recalibration of culture, politics, religion and society.
Junoon is all about love, life and passion. Once you are touched by Junoon, you can never be the same.
I'm working on my first Bollywood film, “Rhythm.” I'm shooting for that in April in Poland. I have also recorded two new songs for it. One song, “Yaro,” is a collaboration with India's diva Sunidhi Chauhan.
I don’t allow myself to be burdened by anything. I just simply follow the whisper in
my heart.
I will come to celebrate Junoon's 20th anniversary and do a talk on the work the Salman and Samina Global Wellness Initiative (SSGWI) is doing (www.ssgwi.org).
My nickname as a child was Guploo!
I can't fly and I’m a very bad cook, but I’ll keep trying!
Family, friends and faith in God.
"When you follow your heart, the entire universe will conspire to make you succeed."
And in the end, amidst the adversity, he evokes a boundless sense of promise in his lyrics: “The dream is not yet over. Keep yourself alive. Hold on. We may survive.”

