- Starbucks is maintaining its ongoing commitment to coffee excellence by bringing espresso perfection to all its stores across the Kingdom.
- On Wednesday, Starbucks launched its five-point promise in every single store ensuring partners and customers perfection in each and every cup of coffee served.
As well as this global promise, Starbucks introduced its first true light roast coffee, Starbucks Blonde Roast. Master roasters and blenders have taken the world’s best Arabica beans and drawn out their subtle and soft flavors to create a lighter coffee that encompasses the familiar flavors Starbucks coffee is celebrated for, but with a mellower taste to ensure the tastes of each and every customer are met.
Rana Shaheen, regional communications and CSR manager, Starbucks Coffee MENA, said: “The promise for espresso perfection is our way of reaffirming to our loyal customers that Starbucks is always looking for new ways to keep them satisfied. The espresso perfection will be a part of the culture in each and every store throughout Saudi Arabia. From the details leading to the perfect espresso shots and the use of the new revolutionary milk pitchers, to barista training and 100 percent Fair Trade certified espresso, this declaration promises that customers’ drinks will be perfect each and every time, ensuring 100 percent satisfaction.”
For more than 40 years, Starbucks has been sourcing, roasting and blending the highest quality coffee, and now with the roll out of the revolutionary milk steaming pitcher that spins and folds milk to velvety perfection every time, the company has confirmed its commitment to creating the legendary lattes and cappuccinos. In addition, baristas will wear name badges and also ask for customers’ names when they order their drinks in a step to make sure that each drink is just right for each customer.

