The program will provide partners with a wealth of information and education, giving them the tools to realize ICT’s full potential to transform their customers’ businesses.

Participants will be welcomed by Dong Wu, VP, Huawei Enterprise, Middle East, and will attend presentations by senior Huawei management on a range of timely topics.

They will gain insights into current ICT trends from a presentation by Hasan Sandila, ICT analyst, IDC MEA.

Participants will have the opportunity to network more informally with their peers as well as receiving an overview of Huawei’s development of its new channel structure for the region.

Dong Wu, VP, Huawei Enterprise, Middle East, said: “We believe that if you have a strong relationship with your partners, they will be proactive in communicating on your behalf, differentiating you from the competition and helping end-users gain maximum value from your products.”

The official added: “A strong partner has a better bigger picture understanding than you of the local market and what businesses need, and Huawei Enterprise’s partners play an increasingly important role in delivering sustainable market growth for the region. Our channel strategy is to motivate, incentivize and reward partners. We offer generous discounts to partners for attaining key milestones. I expect that we will have more to learn from the partners attending the summit than they will from us, and I look forward to learning about the latest enterprise trends they see emerging across the region.”

Huawei’s channel partners include distributors, Value Added Partners (VAP) and tier-two resellers, with a growing community of distributors and partners in seven countries across the Middle East region.