The program is described as the first of its kind in the Kingdom, with its alliance with more than 20 trading partners, giving the traders the opportunity to improve the level of customers’ satisfaction and the possibility of attracting new customers through effective marketing campaigns based on the program’s database that help the traders to increase customers and sales.

Majid Hikmat Qaddura, CEO of Jazeel, and Bader Al-Swailem, MD of Modern Electronics Co. Ltd./Sony, signed the agreement in the presence of Kazuteru Makiyama, director of sales and marketing at Modern Electronics, and Hassan Al-Ubaidan, retail manager of the company.

Al-Swailem said the new partnership would benefit customers as well as the interest of the two companies.

He said the company had provided and will always provide the world’s leading modern technology to the customers of Jazeel.

It will work according to the strategy set out to earn the confidence in Sony’s products and meet the needs of electronic products through Sony World’s 44 showrooms across the Kingdom — considered the largest electronics retail chain in the Kingdom.

Makiyama said the new agreement envisages provision of professional services such as, quality display, diversity of products, fast delivery and free installation, as well as many accessories, service and extended warranty, and installment facility, and focusing on customers’ needs through the professional staff at the company’s outlets.