- Visitors to Virgin Megastore at Roshana Mall on Jeddah’s Al-Tahlia Street, between March 29 and 30 will be forgiven for rubbing their eyes in astonishment if they see two vehicles parked with parachutes shooting out of the top, go-kart competition and a giant comic book of MINI heroes representing the MINI family surrounding them.
For MINI owners though, it bears all the hallmarks of a typical MINI event — fun, cheeky and unconventional.
The world’s most successful small premium car brand has brought a small piece of the MINI world to life with adventure-themed stands at high-traffic areas to promote its latest models — the MINI Coupe and the MINI Roadster.
Entitled “Another Day, Another Adventure,” the road show began recently in the UAE and includes visits to five countries across the region.
Visitors will get to enjoy a host of fun, eye-catching stunts.
The compact MINI Coupe and Roadster, the world’s only two-seater MINI models, embody sportiness and agility, and provide the best-ever interpretation of MINI’s go-kart driving experience.
The sixth model addition to the range is the MINI Roadster, the first open-top two-seater MINI. The compact Roadster marks a new chapter in the history of the MINI brand and embodies sportiness and open-air driving fun under the open sky.
Anees Jamjoom, MD, Mohamed Yousuf Naghi Motors (BMW Group), said: “We wanted to give our two newest models an unconventional welcome to Oman and create something completely different for MINI enthusiasts. We took an interactive approach and focused on creativity and fun, two things that are fundamental to the MINI brand.” MINI is an unconventional brand so the marketing activity we use always has an unconventional approach that supports urban projects and events that champion creativity such as music, film and art.”